- Experience
- 9 years
- Location
- Brooklyn · Remote
- Published
- 2 essays
Shopify Plus Lead
James Holloway
9 years inside Shopify and Shopify Plus — custom themes, B2B, checkout extensibility, ERP integrations, and the operational layer that separates real DTC brands from theme installs.
James Holloway leads Shopify Plus at Haxtiv. His practice covers custom theme architecture, Shopify Plus B2B, checkout extensibility, multi-storefront setups, Klaviyo and Yotpo integrations, ERP and 3PL connections, and the operational discipline that lets a brand ship a campaign on Friday without breaking the store on Monday. Nine years across Shopify partner agencies and in-house DTC teams give him the instincts for which apps earn their keep and which ones are quietly slowing the checkout. He writes about the operational side of ecommerce — the part that compounds.
Expertise
What James ships in production.
- Shopify Plus and B2B
- Custom Shopify themes
- Checkout extensibility
- Klaviyo, Yotpo, Recharge integrations
- ERP and 3PL integrations
- Multi-storefront and Shopify Markets
Credentials
The track record behind the byline.
- 9 years senior Shopify delivery
- Shopify Plus partner since 2020
- Lead engineer on 35+ DTC and B2B Shopify builds
Essays by James
Long-form work shipped under this byline.
Shopify Checkout Extensibility and WordPress Content Hubs in 2026: The Practical Ecommerce Architecture Guide
A practical news-plus-strategy guide for ecommerce brands deciding how Shopify checkout, WordPress content hubs, technical SEO, Core Web Vitals, and hybrid architecture should work together in 2026.
May 20, 202616 min read
Shopify Agentic Commerce in 2026: What Merchants Need to Fix Before AI Shopping Becomes Mainstream
A practical news-plus-action guide for Shopify and Shopify Plus merchants preparing product data, storefront speed, schema, apps, policies, and checkout operations for AI-assisted shopping.
May 17, 202613 min read
Work with us
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The same partners writing the journal ship the work. Book a 30-minute call.